Free tool

UTM Builder

Add campaign parameters to a URL so you can see which email, ad, or post sent the visit.

Use lowercase and hyphens. Do not put secrets in UTM values. This builder does not shorten links or track clicks.

Label the click

Source, medium, and campaign are the three fields you should keep consistent. The builder refuses junk that is not an http(s) URL.

FAQ

Will UTM tags help me rank?

No. They label a click for analytics. They are not an SEO ranking lever.

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