Email marketing guide

Email marketing is permission-based messages to people who asked to hear from you. Buying a list is how you train inbox providers to distrust you. The list is an asset because it is yours — unlike a social following that a platform can hide tomorrow.

Read what email marketing is, then how to build an email list and welcome emails. Email supports lead generation once someone already knows you. Do not buy a list.

Scriplit builds the websites and forms that collect that permission. If you need a full email-program retainer, say so in a contact brief so we can tell you whether that work is in scope.